Pokémon Go business: a virtual world with real economic possibilities

Go Pokémon

Imagine a grocery store filled full of people. It seems normal but soon observe the peculiarity: nobody buys anything. It may seem very strange but seeing all the 'customers' with mobile in hand and the application of open Pokémon, ceases to amaze the situation.


This occurred during last Saturday in Madrid and happens every day in different cities around the world, triggering completely chaotic situations like that experienced in Central Park. Users had access to the local because inside there was a 'Pokestops' (a virtual store that allows players to buy all the equipment necessary to capture the different Pokémon) and madness finally despaired at the local owner.Could the business owner take advantage of the location of the 'Pokestops' as claim your business? Could you require in exchange for access to its local, buying an item? These are questions that haunt the heads of many entrepreneurs who are already rubbing their hands with the new 'yellow fever'.

Pokémon
Go: The application's view and more room for growth43 minutes a day is the average time a study, players spend glued to their mobile phone with the open application. A while companies try to monopolize and to convert every minute of users in millions for their pockets.

Go Pokémon business: a virtual world with real economic possibilities


When we talk about Pokémon Go, we talk about the new business of virtual reality or augmented reality. There are many companies that have decided to embark on this new business but, so far, have not finished off solely because of their little use today.Probably that the main aspect that differentiates virtual reality, currently only limited to a small niche market consisting of 'Gamers' or players capable of abstracting the 'real world' completely to devote exclusively to augmented reality.It is true that virtual reality just take off and that your chances are still unknown but many small and medium businesses that are established throughout the American territory (and increasingly more parts of the world) have begun to take advantage of the phenomenon Pokémon to attract more than 21 million daily users of the application to their establishments, generating perhaps unknowingly, a new parallel economy based on augmented reality, promising this, an exponential growth in the coming years.
Go Pokémon business: a virtual world with real economic possibilities

A Virtual Economy, real economy?
 The successful application of Nintendo account within the game, with their own online stores that can acquire different 'products' and 'tools' to improve the development of the game. A virtual stores that are localizing, geographically speaking, in many restaurants, shopping malls and small shops trade, causing a real benefit to owners and entrepreneurs of these businesses, leveraging fever 'Gamer' to attract more audiences to their business and increase sales.

Therefore, we must get used to players 'zombies' on the streets of our cities as many experts say that Pokémon Go represents the beginning of a path that will lead to future relations between users and mobile devices.

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